Business Insider | Why realtors warn against writing ‘personal letters’ to home sellers — and what they recommend instead

September 1, 2021

As seen on Business Insider, Sept. 1, 2021.

housing bubble burst
The housing market is so competitive that buyers are doing anything they can think of to get the home of their dreams. In the past, a popular way to get the sellers’ attention was to write them a “love letter,” creating a personal connection and hoping to seal the deal on the house. However, the National Association of Realtors advises against it as it could potentially violate fair-housing laws and lead to discrimination.

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